Rachel Lincoln Sarnoff is a writer, marketing expert and spokesperson who represents sustainable living. In 2008, she founded EcoStiletto.com, an online magazine dedicated to eco-friendly fashion, beauty and lifestyle, and grew its subscriber base to 30,000 in less than six months.

Rachel has been a reporter for PlanetGreen.com and Treehugger.com, and wrote the “L.A. Story” column at Sprig.com. A mother of three, she also writes a weekly “Mommy Greenest” blog about greener parenting.

As a small-screen environista, Rachel has guested on eco-lifestyle “CNN Headline News Local Edition,” “Extra,” “Hollywood Green,” “Good Day L.A.” and TV Guide Channel’s “The Fashion Team” segments, and has spoken on behalf of the national non-profit Healthy Child, Healthy World and Whole Foods’ Whole Body department.

Rachel spent 10 years as a magazine reporter and editor, beginning with an internship at Paris City Magazine while living in France in 1993. She was editor-in-chief of Children magazine and West Coast beauty trade editor for Fairchild Publications. As a freelancer, she wrote the beauty pages for Spa magazine and special sections for Daily Variety, while also contributing to WWD, among others. Her six-page article on green beauty appeared in SELF May 2008.

A graduate of UCSB, Rachel worked as a publicist while completing her master’s degree in journalism at USC. She left Fairchild Publications in 2002 to found Sugar Public Relations, where she created nuanced marketing campaigns and event planning for clients such as the Step Up Women’s Network, benefiting disadvantaged women and girls nationwide. Rachel also consulted with clients on “greening” their product lines, with results such as the organic line of Lilyfield Cakes. In this emphasis on environmental and social awareness, Sugar reflects Rachel’s personal code of ethics.

Rachel and her family reduce, reuse and recycle in Los Angeles.